Taylor Swift and Travis Kelce have shifted to a low-key lifestyle, a stark contrast to their once highly visible romance. Per Us Weekly, the couple hasn’t made a major joint appearance since the Super Bowl in February, opting instead for discreet dinners in NYC and quiet ski trips in Park City and Montana. This change follows Kelce’s lackluster Super Bowl performance and Swift facing boos, signaling some public backlash. Sources say the couple craved a “normal life” after the intense spotlight of the Eras Tour and Super Bowl, with Kelce feeling overwhelmed by his sudden fame surge.
Their retreat from public view is also strategic, as PR expert David E. Johnson notes, to counter overexposure and add intrigue to their rare appearances. Additionally, drama involving Swift’s friend Blake Lively, entangled in a legal dispute with Justin Baldoni since December 2024, has pushed Swift and Kelce to stay more private to avoid controversy. They’re enjoying this quieter phase as Kelce prepares for NFL training camp in July and Swift gears up for her Reputation re-recording release.
